Overview
This Odoo module automatically generates product data files (feeds) for the Facebook catalog. The data is accessible via a token-protected URL. Once you connect the feed URL to Meta Commerce Manager, you can promote your products across sales channels such as Facebook Ads, Instagram Shopping, and WhatsApp Business using dynamic ads.
| Availability |
Odoo Online
Odoo.sh
On Premise
|
|---|---|
| Compatibility |
Community
Enterprise
|
| Technical Name | facebook_shop |
| Version | 19.0.1.1.1 |
| License | OPL-1 |
| Category | |
| Support | Free 60 days support and 360 days bug-fixing |
Use Case
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It is a long established fact that a reader will be distracted by the readable content of a page
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Odoo App Installation
Upload modules
Upload modules from the ZIP archive to your Odoo hosting, or a GitHub repository connected there.
Place the unzipped modules in your custom add-on directory and restart the Odoo system service.
Update App List
After restarting, activate the Developer Mode, and go to the Apps menu.
Click on Update Apps List to fetch the new modules in the list.
Activate the App
Install the new module, finding it by name and clicking on the Activate button.
* If you don't see the module, try to remove the default Apps filter from the search bar.
Configuration
Follow the instructions in the module description to complete the installation process and start using the app.
Manual
Product Categories
Product categories help Meta classify products in the catalog, which improves their display and performance in Commerce Manager. The module allows you to import Google Product Category (GPC) and Facebook Product Category (FPC) taxonomies, and then assign the corresponding categories to products in Odoo.
To learn how to import categories and manage them at the product level, see the documentation for the respective modules:
- Odoo Google Product Category: https://garazd.biz/shop/google-product-category-17
- Odoo Facebook Product Category: https://garazd.biz/shop/facebook-product-category-18
If you use eCommerce categories, you can also map them to Google categories.
Once you configure category mapping (eCommerce — GPC), the module automatically assigns the Google category to all related products.
Feed Configuration
After installing the module, open the list of feeds to prepare one of them for your needs. Go to the Website — eCommerce — Products — Product Data Feeds menu.
The module comes with two ready-to-use data feed templates configured according to Facebook requirements.
If Odoo products have attributes and multiple variants, use the Facebook Catalog (Product Variants) template.
If you manage products in Odoo at the product template level without variants, use the Facebook Catalog (Product Templates).
Feed Products
First, determine which products to include in the data feed. Use the Item Filter to set the selection filters:
Click Edit Domain to add product filters for the data feed.
Click Confirm to save the changes. The module automatically recalculates the number of products included in the feed according to the selected filters.
To manage feed products, click the link with the number of records or use the Items button at the top of the feed form.
Price Configuration
Before connecting the feed to Facebook Catalog, configure product prices. Go to the Settings tab and, in the Prices section, select a Pricelist. This pricelist determines product prices.
To include promotional prices in the data feed, set the Sale Pricelist field. Configure this pricelist in advance and define discounted prices for products.
Stock Locations
The module allows you to select warehouses (stock locations) to calculate on-hand quantities and product availability statuses.
Go to the Settings tab, Stock section. Select the desired Stock Locations in the field:
As a result, the module calculates stock levels for the data feed using only the specified stock locations.
If a product is out of stock at the specified locations, the Out of Stock Mode parameter determines the availability status to specify:
- Available for Order — sets the product availability status to
in stock - Out of Stock — sets the product availability status to
out of stock
Feed Columns
The Odoo Facebook Catalog module includes data feed columns preconfigured according to Meta requirements. These columns map to standard fields and use native Odoo product management logic. You can reconfigure the feed columns through the user interface to map them to your custom product fields.
To manage columns, click the Columns button at the top of the page.
The list of available columns is in the table below.
| Feed Column | Column Description |
|---|---|
additional_image_link |
URL list of product additional images |
additional_variant_attribute |
Product attribute list |
availability |
Product availability status based on the quantity in stock |
brand |
Product brand name |
condition |
Product condition |
description |
Product description (not HTML) |
fb_product_category |
Facebook Product Category |
google_product_category |
Google Product Category |
gtin |
Product’s Global Trade Item Number |
id |
A unique product ID |
image_link |
URL to the main product image |
item_group_id |
Product template ID that groups all variants of a product |
link |
URL to the product page on your Odoo website |
mpn |
Product’s manufacturer part number |
price |
Product price |
product_type |
Product eCommerce category hierarchy |
quantity_to_sell_on_facebook |
Product quantity to sell on Facebook and Instagram |
sale_price |
Product discounted price |
sale_price_effective_date |
Product discounted price period |
status |
Active or archived product in your catalog |
title |
Product title |
The Odoo Facebook Catalog module provides a minimally sufficient set of columns for importing product information. To access the full list of columns, use the Facebook Catalog Professional module. The Professional version allows you to add shipping information, custom labels, numbers, manage product visibility across various Meta channels, and more.
Product Configuration
You can also configure the data feed for Meta Commerce Manager at the product level. To do this, open a product and select the Data Feeds tab. Facebook-related settings are in the section of the same name.
The Status field value in the Visibility section controls whether to mark the product as Active or Archived in the Facebook catalog. Only active products are visible to users in your ads, shops, or any other channels.
To specify product codes such as GTIN and MPN, use the Codes section on the Extra tab.
Feed Connection
Before connecting the feed to Facebook, click Preview to review the configuration result.
Generated feed preview:
To import products from Odoo, first copy the feed URL.
Next, paste this URL into your Facebook catalog in Meta Commerce Manager.
Unlock the full functionality of this module
Upgrade to the full professional version to access advanced features, extended configuration options, and maximum flexibility for your business needs
Changelog
14.0.3.1.0 2023-05-18
- Improve the Facebook Catalog field "additional_variant_attribute".
14.0.3.0.0 2023-01-10
- Divide module into two: the base and professional.
- Add ability to define feed templates and clone them.
14.0.2.2.1 2023-01-05
- Change "Custom Label" feature.
14.0.2.2.0 2022-12-10
- Ability to choose a pricelist and a sale pricelist, specify a language for product feeds.
- Extend Facebook Catalog feed field list by adding optional fields: custom labels and custom numbers.
14.0.2.1.0 2022-10-20
- Improve module description.
- Extend Facebook feed field list, add optional fields: brand, sale price, sale price effective dates, product type, age group, gender, color, size, material, pattern, shipping weight, expiration date, rich text description, disabled capabilities, status.
14.0.2.0.0 2022-08-01
- Add new feed column "special" types.
14.0.1.1.0 2022-07-04
- Add field "image_resolution", implement different image size for FB feed.
14.0.1.0.3 2022-01-29
- Add field selection for related Many2one fields.
- Add product and product template feed columns: fb_product_category, google_product_category.
- Add tests.
14.0.1.0.2 2021-07-03
- Move logic between modules.
14.0.1.0.1 2021-04-14
- Fix a default pricelist setting.
14.0.1.0.0 2021-04-09
- Init version.
15.0.2.2.1 2024-07-26
- Fix demo data for feeds.
15.0.2.2.0 2023-05-25
15.0.2.1.0 2023-01-19
- Separate module to two - base and professional parts.
- Add ability to clone feeds from feed templates.
15.0.2.0.0 2022-12-12
- Implement plenty optional fields.
15.0.1.0.1 2022-04-12
- Substitute a website domain in feed URLs on the multi-website environment.
15.0.1.0.0 2022-01-29
- Migrate from 14.0
16.0.2.1.0 2023-05-26
- Improve the Facebook Catalog field "additional_variant_attribute".
- Add an image checksum to the image URL for uniqueness.
- Add a feed warning message to show issues.
- Add a column language field to specify the language to translate the column value.
16.0.2.0.0 2023-02-13
- Add new column special types.
- Add the feed template option and logic to clone feeds.
- Separate the app to two modules "Base" and "Professional".
16.0.1.0.0 2022-12-13
- Migration from 15.0.
17.0.1.0.1 2024-07-27
- Fix demo data for feeds.
17.0.1.0.0 2023-11-11
- Migration from 16.0.
18.0.1.0.0 2024-10-25
- Migration from 17.0.
19.0.1.1.1 2026-06-26
- Improve logic to handle Google product category value.
19.0.1.1.0 2025-12-23
- Implement an ability to link Google categories with product eCommerce categories, to simplify Google category specifying.
19.0.1.0.0 2025-09-29
- Migration from 18.0.
Resources
How to connect Odoo with Facebook Catalogs and Instagram Shopping
How to Automate Your Launch on Europe’s Leading Marketplace
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