What is Google Tag Manager
Google Tag Manager, or GTM, is a Google tool for integrating various tags, special scripts - small pieces of code, into your website.
With this tool, marketers can connect your website with Google products, such as Google Analytics, Google Ads, Conversion Linker, and other third-party analytical and marketing services.
Google Tag Manager provides management of these kind tags, and allows you to add and configure the tags via web interface, without asking developers to make changes on your website.
This is a quick and flexible way if you work with experienced marketers who can set up and maintain tag management.
In other cases, if you don't cooperate with marketers or don't have enough experience with Google Tag Manager, consider using off-the-shelf solutions that already provide fully configured integration with services such as
Google Analytics 4 or Facebook Pixel.
How to set up Google Tag Manager
After adding the GTM script to your Odoo website and configuring a container identifier in the website settings, you will be able to add tags through the Google Tag Manager UI.
Firstly, create a GTM account to add a GTM container and get the container ID.
After configuring on the Odoo side, go to your Google Tag Manager account and set up tags according to this Google manual https://support.google.com/tagmanager/answer/6103696.
Props and cons of Google Tag Manager
- flexible tool for experienced marketers;
- allow connecting several tags to Odoo website;
- does not require developer works.
- requires a knowledge and experience of GTM using;
- demands to configure eCommerce events manually;
- does not provide complete information about the products for eCommerce events.