Google Analytics 4 eCommerce

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  • Версія Odoo

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Програмний модуль для системи Odoo "Google Analytics 4 eCommerce"


Track GA4 eCommerce events on Odoo website
Description

Add eCommerce events to your e-commerce site to make the most out of the eCommerce reports in Google Analytics. Implementing these events will allow you to quantify your most popular products and see how promotions and product placement affects sales.

Odoo 16.0 Google Analytics 4 eCommerce dashboard
The module adds tracking of the following Google Analytics 4 eCommerce events:
  • login: when a customer login to the portal (will be added by the module "Google Analytics 4 Global Site Tag");
  • sign_up: when a customer registers on a website from the login page (will be added by the module "Google Analytics 4 Global Site Tag");
  • view_item: when a customer viewing a product page;
  • view_item_list: when a customer viewing a product list/grid page;
  • search: when a customer searching products;
  • add_to_cart: when a customer clicking on the Add to Cart button on a product or a product list page;
  • begin_checkout: when a customer starting the checkout process from the cart page;
  • add_shipping_info: when a customer clicking on the Next button after filling in address fields;
  • add_payment_info: when a customer clicking on the Pay Now button after selecting a payment method;
  • purchase: when a customer finishing the checkout process on the confirmation page.

Using of the option "Track User ID" allows associating your own identifiers with individual users, so you can connect their behavior across different sessions and on various devices and platforms, as described at the Google article: https://support.google.com/analytics/answer/9213390.

Features
Easy & Simple

Easy to activate and configure

Track visitor actions

Allow to track and analyze customer actions on a website

Support

Free 30 days support and 180 days bug-fixing

Try me

Demo & Test. Click on the "Live Preview" button

Configuration
Adding a tracking ID
Go to the menu "Website" - "Configuration" - "Settings" then:
  1. Activate the "Google Analytics" option.
  2. Then enter Tracking ID.
  3. Choose the product type which IDs you want to be used in the tracking events.
  4. Select a product category type what do you want to send to Google.
Save the changes.
Odoo 16.0 Google Analytics 4 eCommerce configuration
The script code
Google Analytics 4 eCommerce events will be fired on the product and checkout web pages.
User ID
To track user IDs of logged-in clients, activate the option "Add User ID".
Odoo 16.0 Google Analytics 4 eCommerce User ID feature
After activation, user IDs will be created automatically for all system users as random values.
Debug Mode
You can activate the "Debug Mode" and test sending of events to Google.
Odoo False Google Analytics 4 eCommerce configuration
To do it, activate the appropriate option in website settings.
Odoo False Google Analytics 4 eCommerce configuration
View events in the "Debug View".

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