Google Analytics 4 eCommerce

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  • Версія Odoo
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Програмний модуль для системи Odoo "Google Analytics 4 eCommerce"


Price: Paid


Optimize your online store's performance with Odoo Google Analytics 4 eCommerce Tracking. Track and analyze customer behavior to improve conversions and sales

Description

What is Google Analytics 4, it is an analytics system that collects tracking events data about customer actions on your website and provides you with useful dashboards and reports to analyze your marketing results.

Odoo Google Analytics 4 app allows you to get tracking data analysis and insights to improve your website, provides you with website KPI measurement to make a conversion optimization. GA4 helps you visualize the behavior of visitors on your Odoo website, their journey through the web pages, and the actions they perform.

Implementation

The app implements tracking of recommended events for online sales that include the following actions:

  • lead generating - when a customer has submitted a form, e.g. on the Contact Us webpage;
  • signing in - when a customer has registered on the Odoo website;
  • logging in - when a customer has logged in to his account on portal;
  • product searching - when a customer searching products in the online catalog;
  • product viewing both in the product list and on the product page;
  • adding product to the wishlist;
  • cart monitoring - when a customer adds a product to the cart from the product page, product list or from the wishlist;
  • initiating of the checkout process;
  • filling shipping and payment data;
  • making purchase - when a customer complete the checkout process on the confirmation page.

The Odoo Google Analytics 4 eCommerce tracking solution provides enhanced functionality and completely new tracking logic, in comparison with the standard Odoo Google Analytics 4 implementation, which was released in version 15.0 Odoo.

The scheme of events tracking is the following:

Website
Odoo Backend
Google Analytics 4
The app tracks a user viewing of some webpage or performing by him some action.
The solution catches the tracking event, fulfill it with product and user data, logs the event to Odoo, if the internal logging is activated.
Then sends the enhanced tracking data about the event to Google Analytics 4.

Advantages of Odoo Google Analytics 4 eCommerce tracking

The User-ID feature

Allows to set an impersonal unique identifier for portal users (website customers) and send it to GA4.

Multiple measurement codes

One of the main features of this app is supporting of multiple tracker adding, so you can activate and configure several GA4 Measurement ID for each Odoo website in your system.

Internal Logging

This feature provides internal logging of the customer tracking events, thereby this data can be analyzed in convenient for your business way, and extend your company's analytics capabilities.

Enhanced tracking data

In addition to the above features, tracking data contains all required and most of the optional event parameters to get a complete picture of conversion tracking.

Using one of our tracking solutions, you get a professional tool to analyze your website activity and promote your products on Google. This app is a part of the Garazd Creation Marketing Apps which cover business marketing needs and fully compatible with each other. This solution is complemented by the Odoo Google Data Import Feeds app.

The solution includes the Odoo Google Consent Mode.
Benefits
Multiple Pixels

Connect the necessary number of pixels for each Odoo website

Internal Logging

Log tracking events of website visitors in Odoo

Support

Free 30 days support and 180 days bug-fixing

Try me

Demo & Test. Click on the "Live Preview" button

Enable Website Tracking
Go to the menu "Website" - "Configuration" - "Settings" and activate the related option in the "Tracking" section.
Odoo Website tracking activate in 14.0
Sensitive data cleaning up

The solution cleans sensitive tracking data such as payload, client IP address, and user agent. You can control the period after which the purging is performed. By default, it's 30 days.

Additionally, you can activate the "Completely delete log entries older than the specified period" option to remove all internal tracking log records after this time.

Configuration
Adding a tracking service

Click on the "Manage Tracking Services" link in the Settings view, or go to the "Configuration" - "Tracking" - "Services" menu and create a new tracking service for your Odoo website.

Odoo Google Analytics 4 events tracking - add a tracking service in 14.0
  • Specify a website (if you have a multi-website environment).
  • Select the service type "Google Analytics 4".
  • Fill in your GA4 MEASUREMENT ID.
Log events in Odoo

If you want to get data about tracking events in Odoo, activate the "Internal Logs" option. To view the log records related to the current service, click the "Logs" button at the top of the form.

Odoo Google Analytics 4 tracking - internal logging in 14.0
User-ID

You can send a unique identifier of a portal user to Google with website tracking events. The user ID is a randomly generated code in Odoo that does not contain any personal data about the website visitor.

On the Google Analytics side, this identifier helps to analyze a visitor behavior on your website across different sessions and on different devices used by the user. GA4 User-ID helps to consolidate tracking data for cross-platform analysis.

Found out more about the User-ID feature by this link: https://support.google.com/analytics/answer/9213390.

To add "User-ID" to GA4 events tracking data, open the "Advanced Matching" tab and activate the "External ID" option.

Odoo Google Analytics 4 tracking data with User-ID in 14.0
Testing and the Debug Mode
Debug Mode

To test and debug your integration with Google Analytics 4, activate the "Debug Mode" in the GA4 tracking service.

Odoo Google Analytics 4 events tracking - activate the Debug Mode 14.0

Then open Google Analytics 4 and go to "Admin" menu, choose your GA4 property and select the "DebugView" report.

All tracking events from your website will be displayed in this view in near real-time.

Odoo Google Analytics 4 events tracking monitoring with GA4 DebugView report for 14.0
Testing Particularities

As the GA4 gtag script does not have to send tracking data about a website activity of internal users, there are several testing tips:

  • You will not see the gtag.js script if you are logged in to Odoo and you have internal user's access rights.
  • Log out from the system or use the incognito mode or other browser to test Google Analytics 4 script.
Monitoring events tracking
Monitor your website tracking on the Google Analytics 4 dashboard to get analytics and get informed about performance and issues.
Odoo Google Analytics 4 tracking events monitoring for 14.0

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