Facebook Catalog Product Data Feed

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The software module "Facebook Catalog Product Data Feed"

Add your products to Facebook Catalog and Instagram Shopping

There are many businesses which sales products with Facebook social services. To advertise or sell on Facebook and Instagram, you need a catalog that contains information about your products. The module generates the product data feed files for the Facebook Commerce Manager in automatic mode (by URL). After adding the data feed URL on Facebook you will be able to promote your products in sales channels, on Facebook Shops, Instagram Shopping, with dynamic ads, and more.

To get a proper product data feed, you need a professional solution which is developed in cooperation with a marketing agency. If this solution is flexible and allows making necessary settings in easy way, so it's became a powerful tool for your business. The module "Facebook Catalog Product Data Feed" is one of our main solution, in which we have invested many hours and made several improving iterations.

Let's consider the main features and benefits of this solution:

  • Multi feed support - configure any number of feeds for different product sets.
  • Multi website support - configure a specific feed for every site.
  • Feed protection by token - access only by specific URL with 36 random symbols token.
  • Filter products that you need to share with Facebook.
  • Almost all required and optional Facebook feed fields are implemented (with the additional module Facebook Instagram Catalog Professional).
  • Ability to specify language for product names and text values.
  • Two predefined data feeds for product and product variants are ready to use and integration.
  • Compatible with our product feed solutions for Google Merchant Center and other marketplaces.

Multi feed support


The feed is protected by a token


Free 30 days support and 180 days bug-fixing

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After installing the module, you will get two predefined data feeds, one for products and one for product templates. Follow these steps to configure the module:

  • Go to the Website - Products - Product Data Feeds menu.
  • Choose one of the feeds.
Odoo 16.0 Facebook Catalog Product Data Feed configuration

In the following section you can configure the data feed security and format options.

Odoo 16.0 Facebook Catalog Product Data Feed configuration
  1. The data feed is token protected by default. If you need not use this protection, disable this option.
  2. You can regenerate the access token if needed.
  3. If you use multi websites, you can specify which ones will allow this data feed.
  4. This option determinate a data feed receipent. The value Facebook Catalog is the default in this module.
  5. Choose the data feed file format. CSV and TSV are allowed options.

Define the products to include in your feed in the right section.

Odoo 16.0 Facebook Catalog Product Data Feed product configuration
  1. Select the model which will be used for data feed. The Product Template (product.template) and Product (product.product) are available. This option can be changed in an empty data feed (without columns).
  2. Use the system domain to filter the model records.
  3. Choose a pricelist to define the product sale prices. If it not set, the Sale Price from the product form will be used.

The stock availability is configurable on the Stock Settings tab.

Odoo 16.0 Facebook Catalog Product Data Feed stock availability settings
  1. Select what type of availability will be used to determine the quantity of the products. The available values: Quantity On Hand, Forecast Quantity, and Free To Use Quantity.
  2. If you need to use the products only from the specific stock locations, you can specify them in this option.
  3. Choose what value should be used for the Facebook data feed column availability for products that are out of stock. The values Out of stock (out_of_stock) and Available for order (order) are selectable.

To add or change columns in the feed, click the Columns button.

Odoo 16.0 Facebook Catalog Product Data Feed columns

A column might have the following types:

Odoo 16.0 Facebook Catalog Product Data Feed column settings
  • Text - a predefined char value.
  • Model Field - to get value from one of the model fields. Available field types: char, text, integer, float, monetary, many2one.
  • Value - one of a list value that defines in the menu Website - Configuration - Data Feeds - Column Values.
  • Special - columns of this type have a special logic in the module.

Copy the URL of the data feed after you finish configuring the feed parameters.

Odoo 16.0 Facebook Catalog Product Data Feed url

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