Odoo OpenAI ChatGPT eCommerce Events Tracking

Before adding the JS script to your website, first obtain the Pixel ID. To do this, complete the following steps:

• Sign in to your OpenAI Ads Manager account
• Open the Settings — Conversions menu
• Click Create to add a data source
• On the Data Source tab, open one of the sources and copy the Pixel ID

After installing the module, go to the website settings and enable the Activate Tracking option in the Enhanced Website Tracking section. To test your website tracking and view tracking events in the browser console, temporarily enable the Debug Logging feature:

Adding a Tracking Service

Go to the Website - Configuration - Tracking - Services menu and click New to add a new tracking service:

Firstly, fill in the following fields in the new tracking service:

• Specify a Website (if using multiple websites)
• Select OpenAI as the service Type
• Paste your Pixel ID into the Key field

Then, specify the type of product identifier and product category sent to OpenAI Ads Manager:

If products have attributes and variants, choose Product Variant ID in the Item Type field; otherwise, select Product Template ID.

Select the desired Category Type: an eCommerce Public Category or an internal Product Category.

The next option is the Lead Value on the Options tab:

This field represents the monetary value of a lead generation, based on estimated evaluations.

Tracking Logs

The solution includes an internal logging feature. To activate it, enable the Internal Logs option:

To view logs, go to the Website - Configuration - Tracking - Logs menu or click the Logs button at the top of the form:

The list of internal tracking events:

Enhanced Conversions

Enhanced conversions help optimize your advertisements by providing OpenAI with additional user data. Open the Advanced Matching tab and click Enable allowed, which enables all available options for this tracking service:

User data is sent in a protected way, as it is hashed in accordance with OpenAI requirements.

Use the Sale Order Partner value as the Customer Data Source because it provides more user details when guest checkouts are allowed without registration:

The module includes additional settings available in Developer Mode.

Product Identifier

The solution uses the Product ID field as a unique product identifier. To use a different value, specify another product field containing the desired identifier on the Technical tab:

The specified product field should provide non-empty values and remain unique for each product. Otherwise, the tracking data for this product becomes unusable.

Purchase on Portal

To track portal purchases, enable the Track Purchase on Portal option:

Exclude Delivery

The next available setting for tracking services is Exclude Delivery. When enabled, the service excludes delivery lines from sales orders in tracking data transmissions:

Exclude Rewards

To exclude reward order lines from tracking data, enable the Exclude Reward option:

Add to Cart

By default, the module tracks the actual addition of a product to the cart. To track the event upon clicking the button without waiting for the actual addition to the cart, perform the following steps:

• Navigate to Website — Configuration — Websites
• Open the website on the Enhanced Tracking tab
• Enable the Add to Cart on Click option

Tracking the actual addition might fail if third-party modules modify the logic. In this case, this option allows for event tracking by binding it to button selectors used in native Odoo website templates.

Purchase

To track purchases only after a successful payment transaction, enable the Track Confirmed Purchases only option:

This option only affects the event transmission through the tracking service; the internal log records the event regardless.

If business logic considers an order with a Pending payment status as a purchase, enable the Track Pending Purchases too option as well.