Overview
The Odoo ChatGPT Pixel eCommerce Events Tracking module extends the standard integration by sending key eCommerce events to OpenAI Ads Manager, including product views, lead generation, add-to-cart actions, successful purchases, and more.
| Availability |
Odoo Online
Odoo.sh
On Premise
|
|---|---|
| Compatibility |
Community
Enterprise
|
| Technical Name | website_sale_openai_pixel |
| Version | 19.0.1.0.0 |
| License | OPL-1 |
| Category | |
| Support | Free 60 days support and 360 days bug-fixing |
Use Case
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Dorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate libero et velit interdum, ac aliquet odio mattis.
It is a long established fact that a reader will be distracted by the readable content of a page
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Odoo App Installation
Upload modules
Upload modules from the ZIP archive to your Odoo hosting, or a GitHub repository connected there.
Place the unzipped modules in your custom add-on directory and restart the Odoo system service.
Update App List
After restarting, activate the Developer Mode, and go to the Apps menu.
Click on Update Apps List to fetch the new modules in the list.
Activate the App
Install the new module, finding it by name and clicking on the Activate button.
* If you don't see the module, try to remove the default Apps filter from the search bar.
Configuration
Follow the instructions in the module description to complete the installation process and start using the app.
Manual
How to get Pixel ID
Before adding the JS script to your website, first obtain the Pixel ID. To do this, complete the following steps:
- Sign in to your OpenAI Ads Manager account
- Open the Settings — Conversions menu
- Click Create to add a data source
- On the Data Source tab, open one of the sources and copy the Pixel ID
Activation
After installing the app, go to the website settings and, in the Enhanced Website Tracking section, enable the Activate Tracking option. To test your website tracking and view tracked events in the browser console, also temporarily activate the Debug Logging feature:
Tracking Service Configuration
Adding a Tracking Service
Go to the Website - Configuration - Tracking - Services menu and click New to add a new tracking service for your Odoo website:
Firstly, fill in the following fields in the new tracking service:
- Specify a Website (if multiple websites are used)
- Select the service Type as OpenAI
- Paste your Pixel ID into the Key field
Then, specify the type of identifier for the products and which product category is provided to OpenAI Ads Manager:
If products have attributes and variants, choose Product Variant ID in the Item Type field; if not, select Product Template ID.
Select the desired Category Type: an eCommerce Public Category or an internal Product Category.
The next option is the Lead Value on the Options tab:
It is the monetary value of the Lead Generation event and should be set based on your estimate.
Tracking Logs
The solution includes an internal logging feature. To activate it, enable the Internal Logs option:
To view logs, go to the Website - Configuration - Tracking - Logs menu or click the Logs button at the top of the form:
The list of internal tracking events:
Enhanced Conversions
Enhanced conversions help optimize your advertisements by providing OpenAI with additional user data. Open the Advanced Matching tab and click Enable allowed, which enables all available options for this tracking service:
An enabled Hashed checkbox next to the Email option indicates that customer information is protected using hashing in accordance with OpenAI requirements.
Use the Sale Order Partner value as the Customer Data Source because it provides more user information when guest checkouts are allowed without registration:
Advanced Settings
The solution includes additional settings available in Developer Mode.
Product Identifier
The solution uses the Product ID field as the unique product identifier. If another value should be used, open the Technical tab and specify a different product field containing the required identifier:
Purchase on Portal
To track purchases on the portal, enable the Track Purchase on Portal option:
Exclude Delivery
The next setting available for tracking services is Exclude Delivery. When this option is enabled, delivery lines from sales orders are not included in tracking data and are not sent through the service:
Exclude Rewards
To exclude reward order lines from tracking data, enable the Exclude Reward option:
Add to Cart
By default, the module tracks the actual addition of a product to the cart. If tracking should occur immediately after clicking the button, without waiting for the product to be actually added to the cart, complete the following steps:
- Open the Website — Configuration — Websites menu
- Open the website on the Enhanced Tracking tab
- Enable the Add to Cart on Click option
Purchase
To track purchases only after a successful payment transaction, enable the Track Confirmed Purchases only option:
If, according to your business logic, an order with the Pending payment status should also be considered a purchase, additionally enable the Track Pending Purchases too option.
Changelog
19.0.1.0.0 2026-05-11
- Init version.
18.0.1.0.0 2026-05-22
- Migration from 19.0.
17.0.1.0.0 2026-05-22
- Migration from 18.0.
Resources
