Odoo Google Ads eCommerce Tracking

To install the module in Odoo Online, activate Developer Mode and click Import Module in the Apps menu.

In the import wizard, upload the module ZIP file to the Module file field and click Install.

Updating the Module

To update the module in Odoo Online, click Import Module again and upload the ZIP file with the new module version in the wizard.

To restore default values and overwrite existing settings, enable the Force Init option.

Uninstalling the Module

To remove the module from your Odoo Online database, select it in the Apps menu and initiate the Uninstall action.

If the uninstallation fails on the first attempt, try running it again.

To obtain a tag ID in Google Ads, log in to your account and navigate to Tools — Data Manager. Open your Google tag and copy the ID.

After installing the module, go to the website settings and, in the Enhanced Website Tracking (Odoo Online) section, enable the Activate Tracking option.

The module allows you to track e-commerce events on your website and send them to Google along with product information and user-provided data. Additionally, you can store this data in internal Odoo logs for website analysis and monitoring. These features are implemented at the tracking service level. Add and configure a tracking service for your Odoo website.

Adding a Tracking Service

To add a new tracking service for the Odoo website, navigate to Website — Configuration — Tracking (Odoo Online) — Services and click New.

Fill in the following fields in the new tracking service:

• Select Google Ads as the Service Type
• Specify a Website (if using multiple websites)
• Paste your tag ID into the Key field

Tracking Logs

The module includes an internal logging feature. To activate it, enable the Internal Logs option.

To view logs, go to the Website — Configuration — Tracking (Odoo Online) — Logs menu or click the Logs button at the top of the form.

The module supports the following tracking events:

• Add Payment Info
• Add Shipping Info
• Add To Cart
• Add to Wishlist
• Begin Checkout
• Purchase
• Remove from Cart
• Search Products
• View Product
• View Product List

Excluding Delivery

Odoo logic adds a delivery line to the sales order during website checkout. This can increase the total order amount and affect analytics. To exclude the delivery line from tracking data and prevent sending it to Google Ads via the tracking service, open the website settings and enable Exclude Delivery in the Enhanced Website Tracking (Odoo Online) section.

The module integrates with the native Odoo Cookies Bar and updates the Google Consent Mode V2 settings by granting essential or optional cookies.

The Odoo Cookies Bar offers two types of consent for using cookies:

• Essential: The module always sets these cookies because the website requires them for proper functionality. To allow only this type of cookie, the visitor must click Only Essentials.
• Optional: These grant consent for other cookie types. The module enables optional cookies when the visitor clicks I Agree.

If you do not use the Odoo Cookie Bar, the module grants consent for all cookie types by default.

Conversion tracking in Google Ads helps you evaluate the effectiveness of your advertising and shows what actions customers take after clicking an ad.

To start tracking conversions, create a conversion action in Google Ads and a corresponding custom event in Odoo.

Google Ads Conversions

To create a new conversion action in Google Ads, complete the following steps.

In your Google Ads account, navigate to Goals — Summary and click Create conversion action.

Select Conversions on a website as the data source for measuring conversions.

Paste your Odoo website URL into the field and click Scan.

After scanning, select Google Tag as the data source, click Done, and then click Save and Continue.

Select the goal category for this conversion action.

Select the Manually with Code option.

Fill in the conversion action details in the Conversion Settings section:

• Enter the conversion name.
• Select Use different values for each conversion to record specific values for each event. This value is passed from Odoo and equals the product price or sales order total depending on the tracking event type.
• Enable Enhanced Conversions.
• Configure the remaining parameters as needed, or keep the default values.

For detailed instructions on setting up conversion tracking, refer to the official Google Ads documentation: https://support.google.com/google-ads/answer/12216424.

Click Done, then click Save and Continue.

Next, click See event snippet to obtain the conversion name and destination ID.

Copy the conversion action name and the value of the send_to parameter.

Custom Event Tracking in Odoo

To create a custom event in Odoo for tracking conversions:

• 01
  Open the Google Ads tracking service on the Custom Events tab
• 02
  Select the event type configured as the goal for your conversion action in Google Ads
• 03
  Paste the copied conversion action name and the send_to parameter value

If you want to track this conversion exclusively for remarketing, enable the Remarketing Only option.

For more details on setting up remarketing in Google Ads, refer to this link: https://support.google.com/tagmanager/answer/6106960.

You can add multiple custom events for Google Ads conversions and link them to standard Odoo e-Commerce tracking events.

Enhanced conversions help optimize your advertisements by providing Google with additional user data. Open the tracking service on the Advanced Matching tab and select which user-provided data to send to Google Ads.

Use the Sale Order Partner value as the Customer Data Source because it provides more user information when guest checkouts are allowed without registration.

To ensure compatibility with this module, select the Google Tag method in the Google Ads Enhanced Conversions settings.

You can verify how tracking event data is sent using Google Tag Assistant. Open the conversion list in Google Ads. If the conversion status is not Active, click Troubleshoot to connect to Google Tag Assistant.

In the following pop-up windows, select Continue and enter your Odoo website URL.

Click Connect and Tag Assistant opens your website, where you can test the conversion action.

For testing, log out of Odoo or use a different browser, as website tracking does not run for logged-in internal Odoo users.