Overview
After the feed is imported, your products become eligible for Google Merchant Center destinations, including Shopping Ads, Free Listings, Display Ads, Local Inventory Ads, Free Local Listings, and YouTube Shopping, subject to Merchant Center settings, product eligibility, and Google policies.
| Availability |
Odoo Online
Odoo.sh
On Premise
|
|---|---|
| Compatibility |
Community
Enterprise
|
| Technical Name | product_data_feed_gmc |
| Version | 19.0.1.1.1 |
| License | OPL-1 |
| Category | |
| Support | Free 60 days support and 360 days bug-fixing |
Use Case
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It is a long established fact that a reader will be distracted by the readable content of a page
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Odoo App Installation
Upload modules
Upload modules from the ZIP archive to your Odoo hosting, or a GitHub repository connected there.
Place the unzipped modules in your custom add-on directory and restart the Odoo system service.
Update App List
After restarting, activate the Developer Mode, and go to the Apps menu.
Click on Update Apps List to fetch the new modules in the list.
Activate the App
Install the new module, finding it by name and clicking on the Activate button.
* If you don't see the module, try to remove the default Apps filter from the search bar.
Configuration
Follow the instructions in the module description to complete the installation process and start using the app.
Manual
Google Product Categories
Google uses product categories to classify items and determine data requirements for specific product types. The Odoo Google Merchant Center Feeds module includes an extension that allows you to import the Google Product Categories (GPC) taxonomy and assign categories to products in Odoo. This product taxonomy is a standard not only for Google Shopping but also for other advertising platforms, such as Facebook Catalog, Pinterest Catalog, and others.
If you use eCommerce categories, you can also map them to Google categories.
Once you configure category mapping (eCommerce — GPC), the module automatically assigns the Google category to all related products.
Feed Configuration
After installing the module, open the list of feeds to prepare one of them for your needs. Go to the Website — eCommerce — Products — Product Data Feeds menu.
The module comes with two ready-to-use data feed templates configured according to Google Merchant Center requirements.
If your Odoo products have attributes and multiple variants, use the Google Merchant Center (Product Variants) template.
If you manage products in Odoo at the product template level without variants, use the Google Merchant Center (Product Templates).
Feed Products
First, determine which products to include in the data feed. Use the Item Filter to set the selection filters.
Click Edit Domain to add product filters for the data feed.
Click Confirm to save the changes. The module automatically recalculates the number of products included in the feed according to the selected filters.
To manage feed products, click the link with the number of records or use the Items button at the top of the feed form.
Price Configuration
Before connecting the feed to Google Merchant Center, configure product prices. Go to the Settings tab and, in the Prices section, select a Pricelist. This pricelist determines product prices.
To include promotional prices in the data feed, set the Sale Pricelist field. Configure this pricelist in advance and define discounted prices for products.
Stock Locations
The module allows you to select warehouses (stock locations) to calculate on-hand quantities and product availability statuses.
Go to the Settings tab, Stock section. Select the desired Stock Locations in the field.
As a result, the module calculates stock levels for the data feed using only the specified stock locations.
Feed Columns
The module includes data feed columns preconfigured according to Google Merchant Center requirements. These columns map to standard fields and use native Odoo product management logic. You can reconfigure the feed columns through the user interface to map them to your custom product fields.
To manage columns, click the Columns button at the top of the page.
The list of available columns is in the table below.
| Column Name | Column Description |
|---|---|
id |
Unique product identifier |
title |
Product name |
description |
Product description |
link |
URL to the product webpage in your Odoo eCommerce store |
image_link |
URL to the main product image |
additional_image_link |
URL list of additional product images |
availability |
Product availability status based on the quantity in stock |
availability_date |
Shipping date calculated from the Odoo product field Customer Lead Time (for products with the availability status preorder or backorder) |
price |
Product price from pricelist or product card |
sale_price |
Product discounted price from the sale pricelist |
sale_price_effective_date |
Product discounted price period |
cost_of_goods_sold |
Value from the Cost Odoo product field for gross profit reporting |
google_product_category |
Google Product Category |
product_type |
Product eCommerce category hierarchy |
brand |
Product brand name |
gtin |
Global Trade Item Number |
mpn |
Manufacturer Part Number |
condition |
Product condition |
item_group_id |
Product template ID that groups all variants of a product |
product_detail |
Product attribute list |
The Odoo Google Merchant Center Feeds module provides enough columns to import product information, meeting the needs of most businesses. If your business requires maximum capabilities, use the Google Merchant Center Professional to access the full list of columns.
The Professional version of the module expands the data feed with additional product attributes, including unit price parameters, energy efficiency, dimensions and weight, target audience and appearance characteristics, advanced labeling fields, as well as flexible settings for shipping and advertising destinations in Google.
Product Configuration
You can configure the data feed for Google Merchant Center at the product level. Odoo product data feed modules by Garazd Creation include extensions that allow you to enrich your products in Odoo with additional information and share it via the feed:
- Product Brands for Data Feeds — adds the ability to specify the product brand
- Number Fields for Data Feeds — adds fields for international numbers and product codes
- Product Data Feed — adds specific settings according to the analytics system or marketplace
Below are the product settings relevant to Google Merchant Center.
Brand
To specify the brand, open the product, go to the General Information tab, and fill in the Brand field.
Codes
Specify product codes, such as GTIN and MPN, on the Extra tab in the Codes section.
Availability
Open the product and navigate to the Data Feeds tab. Settings related to Google Merchant Center are located in the corresponding section.
This basic module includes the Order Type setting, which specifies the product availability type. It has the following options:
- BackOrder — the product is currently out of stock, but orders are accepted
- Pre-Order — the product is not yet released, but pre-orders are accepted
Feed Connection
To connect your data feed to Google Shopping, you need a configured data feed and an account in Google Merchant Center. If you do not have an account yet, create one using this link.
Feed Preview
Before connecting feeds to Google Merchant Center, click Preview to review the configuration result:
Generated feed preview:
How to Connect the Feed to Google Merchant Center
To add a product feed to your Google Merchant Center account, first copy the URL of the desired data feed in Odoo.
Next, log in to your Google Merchant Center account, navigate to Settings — Data Sources, and select the Add product source action.
Follow these steps to complete the connection:
-
01Select Add products from a file
-
02Choose Enter a link to your file and paste your copied Odoo feed URL into the field
-
03Set the data refresh frequency and time in the Edit schedule section
- Choose the list of countries where your products are available
- Set the language of your product texts
- Enter a name that makes it easy to classify and find your products in your Google Ads campaigns
Click Continue to finish the setup. Wait for the upload to complete — and your products are now in Google Merchant Center.
Unlock the full functionality of this module
Upgrade to the full professional version to access advanced features, extended configuration options, and maximum flexibility for your business needs
Module Edition Comparison
|
Choose the edition that best fits your business needs |
Google Merchant Center Feeds
|
Google Merchant Center Professional
|
|---|---|---|
product_data_feed_gmc
|
product_data_feed_gmc_pro
|
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Preconfigured Feed Templates
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An access token protects the feed
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Google Product Categories (GPC)
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Filtering Products in the Feed
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Price Settings for Products
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Calculating Inventory Balances and Stock Status
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Managing Unique Product Identifiers (UPI)
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Number of feed columns
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21
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63
|
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Category-specific product fields
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Product Energy Efficiency Class
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Managing Assignments and Display Settings
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External seller ID
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Shipping Management
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Full Price
|
145.0
€
|
195.0
€
|
|
Upgrade Price
|
|
50.0
€
|
Changelog
15.0.1.2.1 2024-06-10
- Fix getting of feed items using the specified feed language.
15.0.1.2.0 2023-05-26
- Improve a feed logic.
15.0.1.1.0 2023-01-19
- Separate module to two - base and professional parts.
- Add ability to clone feeds from feed templates.
15.0.1.0.0 2022-12-14
- Migration from 14.0.
14.0.1.2.1 2024-06-10
- Fix getting of feed items using the specified feed language.
14.0.1.2.0 2023-05-17
- Change the dependencies.
14.0.1.1.0 2023-02-12
- Improve feed columns.
14.0.1.0.0 2022-07-02
- Init version.
16.0.1.3.0 2025-03-11
- Implement the partial caching for XML feeds (the Data Feed Caching extension is requred).
16.0.1.2.2 2024-09-03
- Add logging for feed warnings.
16.0.1.2.1 2024-05-30
- Fix getting of feed items using the specified feed language.
16.0.1.2.0 2023-05-27
- Improve the special column type "Product Attributes".
- Add a feed warning message to show issues.
- Add the feed settings option "Content Disposition".
16.0.1.1.0 2023-02-12
- Add new column special types.
- Add the feed template option and logic to clone feeds.
16.0.1.0.0 2022-12-14
- Migration from 15.0.
13.0.1.0.0 2023-07-07
- Migration from 14.0.
17.0.1.2.0 2025-04-15
- Add the Product Quantity feed column for Local inventory.
17.0.1.1.0 2024-12-05
- Implement the partial caching for XML feeds (the Data Feed Caching extension is requred).
17.0.1.0.3 2024-11-15
- Add warning message posting to feeds.
17.0.1.0.2 2024-10-07
- Add additional checking for the "product_attribute_multi" column type.
17.0.1.0.1 2024-06-10
- Fix getting of feed items using the specified feed language.
17.0.1.0.0 2023-11-11
- Migration from 16.0.
18.0.1.2.0 2025-04-15
- Add the Product Quantity feed column for Local inventory.
18.0.1.1.0 2025-03-11
- Implement the partial caching for XML feeds (the Data Feed Caching extension is required).
18.0.1.0.0 2024-10-12
- Migration from 17.0.
19.0.1.1.1 2026-06-26
- Improve logic to handle Google product category value.
19.0.1.1.0 2025-12-22
- Implement an ability to link Google categories with product eCommerce categories, to simplify Google category specifying.
19.0.1.0.0 2025-09-29
- Migration from 18.0.
Resources
Manual for functionality integrated into Odoo 19.0
How to Automate Your Launch on Europe’s Leading Marketplace
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