Google Tag Manager Conversion Tracking
The Odoo software module "Google Tag Manager Conversion Tracking"
Advanced conversion tracking for Odoo websites via Google Tag Manager
There are several ways to collect tracking data on your Odoo website and send it to Google. The Google Tag Manager is a way to send tracking data via DataLayer, that is preferred by marketers and advanced users, who have experience with configuring tags on the GTM side.
However, a process of manual relations building between website CSS selectors and GTM triggers is quite complicated and takes a time. Various ready-made GTM integrations CMS providers simplify this process and allow you to quickly start tracking conversions on your website.
On Odoo websites, if you prefer using of the Google Tag Manager to integrate with analytical and advertising services, this solution provides you with convenient tools and can save time.
You can use Odoo e-Commerce events, like as "view_item", "add_to_cart", "begin_checkout", "purchase", and others, to set up conversion actions and send tracking data about your products and hashed users' data to Google, for getting enhanced conversions and track dynamic conversion values.
The module allows you to configure tracking events via Odoo UI, without additional development on your website, and allows minimizing of manual configuring actions on the GTM side.
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The solution cleans sensitive tracking data such as payload, client IP address, and user agent. You can control the period after which the purging is performed. By default, it's 30 days.
Additionally, you can activate the "Completely delete log entries older than the specified period" option to remove all internal tracking log records after this time.
Click on the "Manage Tracking Services" link in the Settings view, or go to the "Configuration" - "Tracking" - "Services" menu and create a new tracking service for your Odoo website.
- Specify a website (if you have a multi-website environment).
- Select the service type "Google Tag Manager".
- Fill in your container ID.
If you want to get data about tracking events in Odoo, activate the "Internal Logs" option. To view the log records related to the current service, click the "Logs" button at the top of the form.
| Data Field | Parameter Name | Description | Example |
|---|---|---|---|
| Email address | sha256_email_address |
Hashed user email. | Raw value: test@example.com | Hashed value: a8af8341993604f29cd4e0e5a5a4b5d48c575436c38b28abbfd7d481f345d5db |
| Phone number | sha256_phone_number |
User phone number that is converted in E.164 format, including a plus sign (+) prefix and country code with no dashes, parentheses, or spaces. | Raw value: +380500000000 | Hashed value: e9d3eef677f9a3b19820f92696be53d646ac4cea500e5f8fd08b00bc6ac773b1 |
| Street address | address.street |
User street address. | 123 Sun Street, 7 |
| City | address.city |
User city name. | Kyiv |
| Region | address.region |
User province, state, or region. | Kyivska |
| Postal code | address.postal_code |
User post code. | 12345 |
| Country | address.country |
User country code with 2 letters according to the ISO 3166-1 alpha-2 standard. | UA |
