Google Analytics 4 eCommerce
The software module "Google Analytics 4 eCommerce"
Price:
Paid
Optimize your online store's performance with Odoo Google Analytics 4 eCommerce Tracking. Track and analyze customer behavior to improve conversions and sales
What is Google Analytics 4, it is an analytics system that collects tracking events data about customer actions on your website and provides you with useful dashboards and reports to analyze your marketing results.
Odoo Google Analytics 4 app allows you to get tracking data analysis and insights to improve your website, provides you with website KPI measurement to make a conversion optimization. GA4 helps you visualize the behavior of visitors on your Odoo website, their journey through the web pages, and the actions they perform.
Implementation
The app implements tracking of recommended events for online sales that include the following actions:
- lead generating - when a customer has submitted a form, e.g. on the Contact Us webpage;
- signing in - when a customer has registered on the Odoo website;
- logging in - when a customer has logged in to his account on portal;
- product searching - when a customer searching products in the online catalog;
- product viewing both in the product list and on the product page;
- adding product to the wishlist;
- cart monitoring - when a customer adds a product to the cart from the product page, product list or from the wishlist;
- initiating of the checkout process;
- filling shipping and payment data;
- making purchase - when a customer complete the checkout process on the confirmation page.
The Odoo Google Analytics 4 eCommerce tracking solution provides enhanced functionality and completely new tracking logic, in comparison with the standard Odoo Google Analytics 4 implementation, which was released in version 15.0 Odoo.
The scheme of events tracking is the following:
Advantages of Odoo Google Analytics 4 eCommerce tracking
Allows to set an impersonal unique identifier for portal users (website customers) and send it to GA4.
One of the main features of this app is supporting of multiple tracker adding, so you can activate and configure several GA4 Measurement ID for each Odoo website in your system.
This feature provides internal logging of the customer tracking events, thereby this data can be analyzed in convenient for your business way, and extend your company's analytics capabilities.
In addition to the above features, tracking data contains all required and most of the optional event parameters to get a complete picture of conversion tracking.
Using one of our tracking solutions, you get a professional tool to analyze your website activity and promote your products on Google. This app is a part of the Garazd Creation Marketing Apps which cover business marketing needs and fully compatible with each other. This solution is complemented by the Odoo Google Data Import Feeds app.
Connect the necessary number of pixels for each Odoo website
Log tracking events of website visitors in Odoo
Free 30 days support and 180 days bug-fixing
Demo & Test. Click on the "Live Preview" button
The solution cleans sensitive tracking data such as payload, client IP address, and user agent. You can control the period after which the purging is performed. By default, it's 30 days.
Additionally, you can activate the "Completely delete log entries older than the specified period" option to remove all internal tracking log records after this time.
Click on the "Manage Tracking Services" link in the Settings view, or go to the "Configuration" - "Tracking" - "Services" menu and create a new tracking service for your Odoo website.
- Specify a website (if you have a multi-website environment).
- Select the service type "Google Analytics 4".
- Fill in your GA4 MEASUREMENT ID.
If you want to get data about tracking events in Odoo, activate the "Internal Logs" option. To view the log records related to the current service, click the "Logs" button at the top of the form.
You can send a unique identifier of a portal user to Google with website tracking events. The user ID is a randomly generated code in Odoo that does not contain any personal data about the website visitor.
On the Google Analytics side, this identifier helps to analyze a visitor behavior on your website across different sessions and on different devices used by the user. GA4 User-ID helps to consolidate tracking data for cross-platform analysis.
Found out more about the User-ID feature by this link: https://support.google.com/analytics/answer/9213390.
To add "User-ID" to GA4 events tracking data, open the "Advanced Matching" tab and activate the "External ID" option.
To test and debug your integration with Google Analytics 4, activate the "Debug Mode" in the GA4 tracking service.
Then open Google Analytics 4 and go to "Admin" menu, choose your GA4 property and select the "DebugView" report.
All tracking events from your website will be displayed in this view in near real-time.
As the GA4 gtag script does not have to send tracking data about a website activity of internal users, there are several testing tips:
- You will not see the gtag.js script if you are logged in to Odoo and you have internal user's access rights.
- Log out from the system or use the incognito mode or other browser to test Google Analytics 4 script.
