Introduction
Modern digital marketing is evolving rapidly. Due to restrictions on third-party cookies and stricter privacy standards, traditional web analytics tools are gradually losing accuracy. Marketers increasingly face “blind spots” in reports when systems cannot connect multiple visits from the same user into a single purchase journey.
The team at Garazd Creation, an official Odoo partner in Ukraine, has released an important update for the popular Odoo Google Analytics 4 eCommerce module. The solution now supports sending user-provided data for enhanced conversions. Let’s explore what this feature is, why it matters in GA4, and how the module improves analytics for an online store.
What Is User-Provided Data?
User-provided data is first-party information that website visitors share while interacting with a brand. This usually happens during portal registration or while completing the checkout form.
Such data may include:
- Phone number
- First and last name
- Address details (city, country, postal code)
- Email address
Email:
example@mail.com
Hashed email:
2b26ccce4d49d71ba4a04f04a20355b199f1979b4b88a0d08adf1f40fb559b8c
Inside Google Analytics 4, this data is used for advanced matching. It helps accurately connect user actions, even when products were viewed on a smartphone during the day, and the purchase was completed later on a work laptop.
For businesses, this results in more accurate traffic-source analytics, better evaluation of advertising performance, and improved optimization of Google Ads campaigns.
Every stage of the customer journey — from the first click to the final purchase — now becomes much easier to track because the system uses hashed customer data at key interaction points such as login and shipping information submission.
What Does the Updated Module Provide?
The Odoo Google Analytics 4 eCommerce module makes it possible to configure user data transfer to Google in just one click.
Enable the Allow Enhanced Conversions option in the tracking service settings, and user-provided data collected with customer consent will be sent to GA4 together with eCommerce events:
Summary
The implementation of user-provided data collection in the module by Garazd Creation transforms standard analytics for an Odoo website into a powerful first-party data collection system. This creates a direct path toward reducing customer cost per action (CPA) and increasing marketing return on investment (ROI).
The Odoo Google Analytics 4 eCommerce module is available in the following app stores: Garazd App Store and Odoo Apps Store.