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Website Facebook Pixel

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Price: Free

Overview

Add the Meta Pixel code to your Odoo website and get analytic data that could be used for understanding visitor's actions. With this script, you get ability to track Website Activities, Improve Your Return on Advertising, Reach New and Existing Customers on Facebook Ads.

Availability
Odoo Online
Odoo.sh
On Premise
Compatibility
Community
Enterprise
Technical Name website_facebook_pixel
Version
License
Category
Support Free 60 days support and 360 days bug-fixing

Use Case

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Forem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate libero et velit interdum, ac aliquet odio mattis. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.

Dorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate libero et velit interdum, ac aliquet odio mattis.

It is a long established fact that a reader will be distracted by the readable content of a page

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Odoo App Installation

Upload modules

Upload modules from the ZIP archive to your Odoo hosting, or a GitHub repository connected there.

Place the unzipped modules in your custom add-on directory and restart the Odoo system service.

Update App List

After restarting, activate the Developer Mode, and go to the Apps menu.

Odoo Update App List

Click on Update Apps List to fetch the new modules in the list.

Activate the App

Install the new module, finding it by name and clicking on the Activate button.

Odoo App Installation

* If you don't see the module, try to remove the default Apps filter from the search bar.

Configuration

Follow the instructions in the module description to complete the installation process and start using the app.

View Odoo App Description

Manual


Description

Add the Meta Pixel code to your Odoo website and get analytic data that could be used for understanding visitor's actions. With this script, you get ability to track Website Activities, Improve Your Return on Advertising, Reach New and Existing Customers on Facebook Ads.

To track Odoo Facebook Pixel eCommerce events, such as "ViewContent", "Search", "AddToWishlist", "AddToCart", "InitiateCheckout", "AddPaymentInfo", and "Purchase" on your Odoo website, consider using of the app: Odoo Facebook Pixel eCommerce Tracking.

Configuration
Adding a tracking ID
Go to the menu "Website" - "Configuration" - "Settings" and activate the "Facebook | Meta Pixel" option. Then enter Tracking ID.
Apply the changes.
Odoo 18.0 Website Facebook Pixel configuration settings set pixel id
Configuration
Adding a tracking ID
Go to the "Website" - "Configuration" - "Settings" menu and activate the "Facebook Pixel" option. Then enter Tracking ID.
Odoo Facebook Pixel and setting the Pixel Tracking ID in Odoo 18.0
Apply the changes. The Facebook Pixel will be activated on all pages of your website.
Cookie Consent Settings
You can specify a default consent value for new visitors to your website.
Odoo Facebook Pixel Cookie Consent setting in Odoo 18.0
The cookie consent for Facebook tracking is revoked by default for new visitors to the website, in case, when the Consent Manager is set to Odoo Cookie Bar and you have activated the "Facebook Pixel - Consent is Revoked (by default)" option. Otherwise, when Consent Manager is "None", a consent is granted always.
The script sample in a web page code:
Meta Pixel script with revoked cookie consent in Odoo 18.0
Odoo Cookie Types
Odoo Cookie Bar has two types of cookies - Required Cookies, which are always set because they are necessary for the website to function properly. To allow only this type of cookie, the visitor should click "Only essentials".
And Optional Cookies that consent to the use of other types of cookies. Optional Cookies will be allowed when the visitor clicks on "I agree".
Odoo Cookie Bar 18.0
If your website visitor has allowed all cookies on the Odoo Cookie Bar, the Pixel script will have a corresponding consent directive.
Meta Pixel script with granted cookie consent in Odoo 18.0
Results
The Facebook Pixel will be activated on all pages of the website.
The script sample on a webpage:
Odoo False Website Facebook Pixel script sample
Connect to your Facebook Business account to view the event activity:
Odoo Facebook Pixel integration - event activity
Results
Connect to your Facebook Business account to view the event activity:
Odoo Facebook Pixel integration - event activity
Testing
Testing by the Chrome extension

You can easily test the Odoo Facebook Pixel integration via the Chrome extension "Meta Pixel Helper".

Odoo 18.0 Website Facebook Pixel

Download it by this link: https://chrome.google.com/webstore/detail/meta-pixel-helper/fdgfkebogiimcoedlicjlajpkdmockpc

Found out the testing details in our YouTube manual.

Testing Particularities

As the Meta Pixel script does not have to send tracking data about a website activity of internal users, there are several testing tips:

  • You will not see the Meta Pixel script if you are logged in to Odoo and you have internal user's access rights.
  • Log out from the system or use the incognito mode or other browser to test Pixel script.

Changelog

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