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Overview
There are several ways to integrate Odoo with Snapchat Business to get tracking data:
- Partner Integrations
- Google Tag Manager
- Snap Pixel
- Snapchat Conversions API
Currently, Snapchat does not provide a ready-made partner integration for Odoo.
Integration of the Snapchat Pixel can be implemented with the Google Tag Manager. This work usually requires professional skills of Google Tag Manager using, and takes time to adjustments and testing.
Snap Pixel or Pixel SDK, this approach is implemented in the current Odoo app. It allows you to start with your Odoo website tracking in a short time and is covered with support and assistance.
Snapchat Conversions API or Conversions API SDK — the server-side integration that uses the Snapchat Marketing API to send tracking data via Conversions API. This type of integration will be provided soon as a server-side tracking solution by our company.
| Availability |
Odoo Online
Odoo.sh
On Premise
|
|---|---|
| Compatibility |
Community
Enterprise
|
| Technical Name | website_sale_snapchat_pixel |
| Version | 18.0.1.0.1 |
| License | OPL-1 |
| Category |
|
| Support | Free 60 days support and 360 days bug-fixing |
Use Case
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It is a long established fact that a reader will be distracted by the readable content of a page
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Odoo App Installation
Upload modules
Upload modules from the ZIP archive to your Odoo hosting, or a GitHub repository connected there.
Place the unzipped modules in your custom add-on directory and restart the Odoo system service.
Update App List
After restarting, activate the Developer Mode, and go to the Apps menu.
Click on Update Apps List to fetch the new modules in the list.
Activate the App
Install the new module, finding it by name and clicking on the Activate button.
* If you don't see the module, try to remove the default Apps filter from the search bar.
Configuration
Follow the instructions in the module description to complete the installation process and start using the app.
Manual
The solution cleans sensitive tracking data such as payload, client IP address, and user agent. You can control the period after which the purging is performed. By default, it's 30 days.
Additionally, you can activate the "Completely delete log entries older than the specified period" option to remove all internal tracking log records after this time.
When you are going to use the Advanced Matching and send your website customers' names in the tracking data, specify the order of the first and the last names. As, in some countries, a partner name can start with the first name, and with the last name in others.
Click on the "Manage Tracking Services" link or go to the "Configuration" - "Tracking" - "Services" menu and create a new tracking service for your Odoo website.
- Specify a website (if you have a multi-website environment).
- Select the service type Snapchat Pixel.
- Fill in your Snap Pixel ID in the Key field.
If you want to get data about tracking events in Odoo, activate the "Internal Logs" option. To view the log records related to the current service, click the "Logs" button at the top of the form.
Enabling Automated Matching for Snapchat Pixel events should be done on both sides, in the Snapchat Business Events Manager and in Odoo.
Activate the "Automated matching Enabled" option on the final step when you setup your pixel in Snapchat.
Repeat the related settings in Odoo, you can perform it on the "Advanced Matching" tab of the tracking service.
The Customer Data Source option determines where the solution gets the user data:
- From the website visitor record. In this case, user data can be obtained if the visitor is logged in to the portal.
- From the sales orders that this visitor has made before.
You can easily test the Odoo Snap Pixel integration via the Chrome extension "Snap Pixel Helper".
Download it by this link: https://chrome.google.com/webstore/detail/hnlbfcoodjpconffdbddfglilhkhpdnf
Found out the testing details in our YouTube manual.
As the Snap Pixel script does not have to send tracking data about a website activity of internal users, there are several testing tips:
- You will not see the Snapchat Pixel script if you are logged in to Odoo and you have internal user's access rights.
- Log out from the system or use the incognito mode or other browser to test Pixel script.
Monitor your Odoo website tracking by the Snapchat Pixel Events Manager to get analytics and get informed about performance and issues.
Changelog
17.0.1.0.0 2024-09-04
- Init version.
18.0.1.0.1 2025-01-14
- Refactoring: method to get user data.
18.0.1.0.0 2024-10-11
- Migration from 17.0.
