Odoo Google Tag Manager eCommerce Tracking
| Odoo Version: 19.0 |
| Price: Paid |
Overview
For Odoo websites, this module provides intuitive tools to capture e-commerce events (view_item, add_to_cart, begin_checkout, purchase, etc.) and to send product details, along with hashed user-provided data for enhanced conversions and dynamic values.
A key benefit of this module is its full compatibility, which allows it to install directly on the Odoo Online (SaaS) cloud platform.
| Availability |
Odoo Online
Odoo.sh
On Premise
|
|---|---|
| Compatibility |
Community
Enterprise
|
| Technical Name | online_google_tag_manager |
| Version | |
| License | |
| Category | |
| Support | Free 60 days support and 360 days bug-fixing |
Use Case
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It is a long established fact that a reader will be distracted by the readable content of a page
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Odoo App Installation
Upload modules
Upload modules from the ZIP archive to your Odoo hosting, or a GitHub repository connected there.
Place the unzipped modules in your custom add-on directory and restart the Odoo system service.
Update App List
After restarting, activate the Developer Mode, and go to the Apps menu.
Click on Update Apps List to fetch the new modules in the list.
Activate the App
Install the new module, finding it by name and clicking on the Activate button.
* If you don't see the module, try to remove the default Apps filter from the search bar.
Configuration
Follow the instructions in the module description to complete the installation process and start using the app.
Manual
Odoo Online Module Installation
To install the module in Odoo Online, activate Developer Mode and click Import Module in the Apps menu.
In the import wizard, upload the module ZIP file to the Module file field and click Install.
Updating the Module
To update the module in Odoo Online, click Import Module again and upload the ZIP file with the new module version in the wizard.
Uninstalling the Module
To remove the module from Odoo Online, select the Uninstall action.
Obtaining the Container ID
Before adding the JS script to your website, first obtain the identifier. To do this, log in to your Google Tag Manager account and copy the Container ID.
Tracking Activation
After installing the module, go to the website settings and, in the Enhanced Website Tracking (Odoo Online) section, enable the Activate Tracking option.
Tracking Configuration
The module allows you to track e-commerce events on your website and send them to Google along with product information and user-provided data. Additionally, you can store this data in internal Odoo logs for website analysis and monitoring. These features are implemented at the tracking service level. Add and configure a tracking service for your Odoo website.
Adding a Tracking Service
To add a new tracking service for the Odoo website, navigate to Website — Configuration — Tracking (Odoo Online) — Services and click New.
Fill in the following fields in the new tracking service:
- Select Google Tag Manager as the Service Type
- Specify a Website (if using multiple websites)
- Paste your Container ID into the Key field
Tracking Logs
The module includes an internal logging feature. To activate it, enable the Internal Logs option.
To view logs, go to the Website — Configuration — Tracking (Odoo Online) — Logs menu or click the Logs button at the top of the form.
The module supports the following tracking events:
- Add Payment Info
- Add Shipping Info
- Add To Cart
- Add to Wishlist
- Begin Checkout
- Purchase
- Remove from Cart
- Search Products
- View Product
- View Product List
Excluding Delivery
Odoo logic adds a delivery line to the sales order during website checkout. This can increase the total order amount and affect analytics. To exclude the delivery line from tracking data and prevent sending it to Google Tag Manager via the tracking service, open the website settings and enable Exclude Delivery in the Enhanced Website Tracking (Odoo Online) section.
Google Consent Mode
The module integrates with the native Odoo Cookies Bar and updates the Google Consent Mode V2 settings by granting essential or optional cookies.
The Odoo Cookies Bar offers two types of consent for using cookies:
- Essential: The module always sets these cookies because the website requires them for proper functionality. To allow only this type of cookie, the visitor must click Only Essentials.
- Optional: These grant consent for other cookie types. The module enables optional cookies when the visitor clicks I Agree.
Enhanced Conversions
Enhanced conversions help optimize your advertisements by providing Google with additional user data. Open the tracking service on the Advanced Matching tab and select which user-provided data to send to Google Tag Manager.
Use the Sale Order Partner value as the Customer Data Source because it provides more user information when guest checkouts are allowed without registration.
Testing
Test the Google Tag Manager script using three methods:
- Google Tag Assistant
- Browser Extension
- Browser Console
Google Tag Assistant
To test the GTM website tracking script using Tag Assistant, log in to Google Tag Manager and click Preview.
Then enter your website URL and click Connect.
Perform a few eCommerce actions on your Odoo website and review the report in Google Tag Assistant.
Browser Extension
An alternative way to test the Google tag integration on your Odoo website is to use the Tag Assistant browser extension: https://chromewebstore.google.com/detail/tag-assistant/kejbdjndbnbjgmefkgdddjlbokphdefk.
Browser Console
To verify website tracking and inspect events in the browser console, enable Debug Logging in the website settings.
Changelog
