Google Analytics 4 for Odoo Online

To install the module in Odoo Online, activate Developer Mode and click Import Module in the Apps menu.

In the import wizard, upload the module ZIP file to the Module file field and click Install.

If you need demo data and it is included in the module, additionally enable the Load Demo Data option.

Updating the Module

To update the module in Odoo Online, click Import Module again and upload the ZIP file with the new module version in the wizard.

To restore default values and overwrite existing settings, enable the Force Init option.

Uninstalling the Module

To remove the module from Odoo Online, select the Uninstall action.

If the uninstallation fails on the first attempt, try running it again.

To obtain a tag ID in Google Analytics, log in to your account and navigate to Admin — Data Collection and Modification — Data Streams. If you do not have a data stream yet, create one by clicking Add Stream.

Open the data stream and copy the Measurement ID.

After installing the module, go to the website settings and, in the Enhanced Website Tracking (Odoo Online) section, enable the Activate Tracking option.

The module allows you to track e-commerce events on your website and send them to Google along with product information and user-provided data. Additionally, you can store this data in internal Odoo logs for website analysis and monitoring. These features are implemented at the tracking service level. Add and configure a tracking service for your Odoo website.

Adding a Tracking Service

To add a new tracking service for the Odoo website, navigate to Website — Configuration — Tracking (Odoo Online) — Services and click New.

Fill in the following fields in the new tracking service:

• Select Google Analytics as the Service Type
• Specify a Website (if using multiple websites)
• Paste your GA4 Measurement ID into the Key field

Tracking Logs

The module includes an internal logging feature. To activate it, enable the Internal Logs option.

To view logs, go to the Website — Configuration — Tracking (Odoo Online) — Logs menu or click the Logs button at the top of the form.

The module supports the following tracking events:

• Add Payment Info
• Add Shipping Info
• Add To Cart
• Begin Checkout
• Purchase
• Search Products
• View Product
• View Product List

Excluding Delivery

Odoo logic adds a delivery line to the sales order during website checkout. This can increase the total order amount and affect analytics. To exclude the delivery line from tracking data and prevent sending it to Google Analytics via the tracking service, open the website settings and enable Exclude Delivery in the Enhanced Website Tracking (Odoo Online) section.

The module integrates with the native Odoo Cookies Bar and updates the Google Consent Mode V2 settings by granting essential or optional cookies.

The Odoo Cookies Bar offers two types of consent for using cookies:

• Essential: The module always sets these cookies because the website requires them for proper functionality. To allow only this type of cookie, the visitor must click Only Essentials.
• Optional: These grant consent for other cookie types. The module enables optional cookies when the visitor clicks I Agree.

If you do not use the Odoo Cookie Bar, the module grants consent for all cookie types by default.

Enhanced conversions help optimize your advertisements by providing Google with additional user data. Open the tracking service on the Advanced Matching tab and select which user-provided data to send to Google Analytics.

Use the Sale Order Partner value as the Customer Data Source because it provides more user information when guest checkouts are allowed without registration.

Test the Google Analytics 4 script using three methods:

• Google Analytics 4 DebugView
• Browser Extension
• Browser Console

For testing, log out of Odoo or use a different browser, as website tracking does not work for internal Odoo users.

Debug View

To test event transmission to Google Analytics 4 using DebugView, enable Debug Mode in the GA4 tracking service settings.

Now open Google Analytics 4, go to the Admin menu, and in the Data Display section, open Debug View. All tracking events from your website appear in this window in near real time.

Browser Extension

An alternative way to test the Google tag integration on your Odoo website is to use the Tag Assistant browser extension: https://chromewebstore.google.com/detail/tag-assistant/kejbdjndbnbjgmefkgdddjlbokphdefk.

Browser Console

To verify website tracking and inspect events in the browser console, enable Debug Logging in the website settings.