Facebook Pixel Odoo Online

To install the module in Odoo Online, activate Developer Mode and click Import Module in the Apps menu.

In the import wizard, upload the module ZIP file to the Module file field and click Install.

Updating the Module

To update the module in Odoo Online, click Import Module again and upload the ZIP file with the new module version in the wizard.

To restore default values and overwrite existing settings, enable the Force Init option.

Uninstalling the Module

To remove the module from your Odoo Online database, select it in the Apps menu and initiate the Uninstall action.

If the uninstallation fails on the first attempt, try running it again.

Perform the following steps to obtain a Pixel ID before adding the JS script to the website:

• 01
  Log in to the Meta Ads Manager account
• 02
  Navigate to Events Manager — Integrations — Meta Pixel
• 03
  Select an existing dataset or create a new one in the pop-up window
• 04
  Select the Add Meta Pixel code to website yourself option


• 05
  Skip the next steps by clicking Next

Navigate to the Datasets section and copy the Dataset ID:

After installing the module, go to the website settings and, in the Enhanced Website Tracking (Odoo Online) section, enable the Activate Tracking option.

The module allows you to track e-commerce events on your website and send them to Meta along with product information and user-provided data. Additionally, you can store this data in internal Odoo logs for website analysis and monitoring. These features are implemented at the tracking service level. Add and configure a tracking service for your Odoo website.

Adding a Tracking Service

To add a new tracking service for the Odoo website, navigate to Website — Configuration — Tracking (Odoo Online) — Services and click New.

Fill in the following fields in the new tracking service:

• Select Facebook Pixel as the Service Type
• Specify a Website (if using multiple websites)
• Paste your Pixel ID into the Key field

Tracking Logs

The module includes an internal logging feature. To activate it, enable the Internal Logs option.

To view logs, go to the Website — Configuration — Tracking (Odoo Online) — Logs menu or click the Logs button at the top of the form.

The module supports the following tracking events:

• Add Payment Info
• Add to Cart
• Add to Wishlist
• Begin Checkout
• Purchase
• Search Products
• View Product
• View Product List

The tracking log provides detailed event information, including:

• Event Type
• Date and Time Recorded
• Website Visitor or Logged-in User
• User Country
• Sales Order
• Product List
• User IP Address
• User Agent

Excluding Delivery

Odoo logic adds a delivery line to the sales order during website checkout. This can increase the total order amount and affect analytics. To exclude the delivery line from tracking data and prevent sending it to Meta Ads Manager via the tracking service, open the website settings and enable Exclude Delivery in the Enhanced Website Tracking (Odoo Online) section.

The module integrates with the native Odoo Cookies Bar and updates consent settings by granting essential or optional cookies.

The Odoo Cookies Bar offers two types of consent for using cookies:

• Essential: The module always sets these cookies because the website requires them for proper functionality. To allow only this type of cookie, the visitor must click Only Essentials.
• Optional: These grant consent for other cookie types. The module enables optional cookies when the visitor clicks I Agree.

If you do not use the Odoo Cookie Bar, the module grants consent for all cookie types by default.

The Advanced Matching feature optimizes your Meta ads by providing user data to Facebook. Enable Advanced Matching for Pixel events in both Meta Ads Manager and Odoo.

Activation in Meta Ads Manager

Navigate to Meta Ads Manager, open the Datasets menu, and select the Settings tab for your dataset.

Enable the Automatic website matching option and specify which customer information to share with Facebook.

Activation in Odoo

Return to Odoo and open the Advanced Matching tab in the Facebook tracking service. Replicate the settings for the user data sends to Facebook.

Test the Meta Pixel using three methods:

• Test Events in Meta Ads Manager
• Browser Extension
• Browser Console

For testing, log out of Odoo or use a different browser, as website tracking does not work for internal Odoo users.

Test Events

Perform the following steps to verify the Meta Pixel integration with Test Events:

• 01
  Log in to your Meta Ads Manager account
• 02
  Open your dataset and select the Test Events tab
• 03
  Select Website from the channel list
• 04
  Paste your Odoo website URL into the field within the Confirm your website's events are set up correctly section
• 05
  Click the Test Events button

This action opens your Odoo website in a new tab. Perform a few actions on the site, such as viewing a product page or adding an item to the cart. Then, return to Meta Ads Manager. The completed events should appear in the list.

Browser Extension

An alternative way to test the Google tag integration on your Odoo website is to use the Meta Ads Data Advisor browser extension: https://chromewebstore.google.com/detail/meta-ads-data-advisor/fdgfkebogiimcoedlicjlajpkdmockpc.

Browser Console

To verify website tracking and inspect events in the browser console, enable Debug Logging in the website settings.