Microsoft Universal Event Tracking

After installing the app, go to the website settings and, in the Enhanced Website Tracking section, enable the Activate Tracking option. To test your website tracking and view tracked events in the browser console, also temporarily activate the Debug Logging feature:

In the website settings, enable the Cookie Bar to allow your website visitors to consent to Microsoft cookies. Without the Cookie Bar, consent for Microsoft cookies is granted by default:

Deactivate the Block tracking 3rd-party services feature when choosing the Cookie Bar, otherwise, website tracking will be disabled.

To change the defaults, enable the Microsoft UET Tag - Consent is Revoked (by default) option:

Go to the Website - Configuration - Tracking - Services menu and click New to add a new tracking service for your Odoo website:

Firstly, fill in the following fields in the new tracking service:

• Specify a Website (if multiple websites are used)

• Select the service Type as Microsoft UET

• Paste your Microsoft Universal Event Tracking Tag ID into the Key field

Then, specify the type of identifier for the products and which product category is provided to Microsoft Ads:

If products have attributes and variants, choose Product Variant ID in the Item Type field; if not, select Product Template ID.

Select the desired Category Type: an eCommerce Public Category or an internal Product Category.

The next option is the Lead Value on the Options tab:

It is the monetary value of the Lead Generation event and should be set based on your estimate.

The solution includes an internal logging feature. To activate it, enable the Internal Logs option:

To view logs, go to the Website - Configuration - Tracking - Logs menu or click the Logs button at the top of the form:

The list of internal tracking events:

Enhanced conversions help optimize your advertisements by providing Microsoft with additional user data. Open the Advanced Matching tab and click Enable allowed, which enables all available options for this tracking service:

Select the Hashed checkboxes next to the enabled options to ensure customer data is protected with hashing in accordance with Microsoft requirements.

Use the Sale Order Partner value for the customer data, as it provides more user details in case you allow guest checkouts without registration:

The Microsoft Universal Event Tracking solution also includes additional settings available in Developer Mode.

Product Identifier

The app uses the product ID field as the product's unique identifier. In case you require using a different value, activate the Developer Mode, and, on the Technical tab, specify a different product field that contains the desired identifier:

The specified product field should provide non-empty values and be unique for each product. Otherwise, the product tracking data can be unusable.

Exclude Delivery

The next setting available for tracking services is Exclude Delivery. When this option is enabled, delivery lines from sales orders are not included in tracking data and are not sent to Microsoft:

For testing, it is necessary to log out of Odoo or use a different browser, as website tracking is disabled for internal Odoo users.

Testing with Microsoft Advertising

Testing the UET tag in Microsoft Advertising:

In the opened window, perform several actions on your website and then return to Microsoft Advertising to view the list of recorded activities:

Testing with Browser Extension

To ensure that the UET tag works properly, use the browser extension UET Tag Helper:

Install the extension on Google Chrome by this link: https://chromewebstore.google.com/detail/uet-tag-helper-by-microso/naijndjklgmffmpembnkfbcjbognokbf

Install the extension on Microsoft Edge by this link: https://microsoftedge.microsoft.com/addons/detail/uet-tag-helper-by-micros/nmcihgehpmokipeigjpeckphhdejjpbf

In Microsoft Advertising, the list of tracked events is available on the tag page in Conversions - UET Tag: