Odoo LinkedIn Insight Tag eCommerce Tracking

Before adding the JS script to your website, obtain the Partner ID. Complete the following steps:

• 01
  Sign in to your LinkedIn Ads | Campaign Manager account
• 02
  Open the Measure — Signals Manager menu
• 03
  Select the Insight Tag in the Sources catalog section

Next, click I will install the tag myself.

Copy the value of the _likedin_partner_id field.

After installing the module, go to the website settings and enable the Activate Tracking option in the Enhanced Website Tracking section. To test your website tracking and view tracking events in the browser console, temporarily enable the Debug Logging feature.

The module enables you to track e-commerce events on your website and store them in internal Odoo logs for site analysis and monitoring. These features operate at the tracking service level. Add and configure a tracking service for your Odoo website to start monitoring events.

Adding a Tracking Service

Go to the Website — Configuration — Tracking — Services menu and click New to add a new tracking service for your Odoo website.

Firstly, fill in the following fields in the new tracking service:

• Specify a Website (if using multiple websites)
• Select LinkedIn Insight Tag as the service Type
• Paste your copied Partner ID into the Key field

Then, specify the type of product identifier and product category sent to LinkedIn Ads.

If products have attributes and variants, choose Product Variant ID in the Item Type field; otherwise, select Product Template ID.

Select the desired Category Type: an eCommerce Public Category or an internal Product Category.

The next option is the Lead Value on the Options tab.

This field represents the monetary value of a lead generation, based on estimated evaluations.

Tracking Logs

The module includes an internal logging feature. To activate it, enable the Internal Logs option.

To view logs, go to the Website – Configuration – Tracking – Logs menu or click the Logs button at the top of the form.

The list of internal tracking events is below.

By default, tracking events are not sent to LinkedIn, and internal event logs are labeled Tracked in Odoo Only.

To send tracking events to LinkedIn in addition to storing them, create conversions and map them to custom events in Odoo.

To analyze conversions for your LinkedIn ad campaigns, set up tracking data delivery from Odoo. Create a conversion, retrieve its ID in LinkedIn Ads, and link the conversion to a custom event in Odoo.

Creating a Conversion in LinkedIn Ads

To create a conversion:

• 01
  Log in to your LinkedIn Ads account
• 02
  Go to Measure — Conversion Tracking
• 03
  Click Create Conversion — Insight Tag Conversion

Fill in the form:

• Enter a name for the conversion.
• Select a conversion category
• Configure the conversion value
• Adjust other settings according to your requirements

In the next step, select Manual Conversion Setup.

Select Event-specific as the Insight Tag method, copy the conversion_id value, and proceed to the next step.

Click Create on the last step.

Creating a Custom Event in Odoo

To create a custom event in Odoo and link it to a LinkedIn conversion:

• 01
  Open the LinkedIn Insight Tag tracking service on the Custom Events tab
• 02
  Click Add a Line
• 03
  Select the tracking event Type
• 04
  Enter a Name for the custom event
• 05
  Paste the copied conversion_id from LinkedIn Ads

Enhanced conversion tracking optimizes your ad campaigns by providing LinkedIn Ads with user data. You must enable enhanced conversions for Insight Tag events on both sides: in LinkedIn Ads and in Odoo.

Enabling in LinkedIn Ads

In LinkedIn Ads, go to Measure — Signals Manager — Insight Tag.

Click Manage Insight Tag — Settings.

In the pop-up window, activate the Enable enhanced conversion tracking option and click Save.

Enabling in Odoo

As part of enhanced conversion tracking, the Insight Tag supports sending hashed user email addresses. To activate this in Odoo, open the LinkedIn tracking service and enable the Email option on the Advanced Matching tab.

Use the Sale Order Partner value as the Customer Data Source because it provides more user information when guest checkouts are allowed without registration.

The module includes additional settings available in Developer Mode.

Product Identifier

The module uses the Product ID field as a unique product identifier. To use a different value, specify another product field containing the desired identifier on the Technical tab:

The specified product field should provide non-empty values and remain unique for each product. Otherwise, the tracking data for this product becomes unusable.

Purchase on Portal

To track portal purchases, enable the Track Purchase on Portal option:

Exclude Delivery

The next available setting for tracking services is Exclude Delivery. When enabled, the service excludes delivery lines from sales orders in tracking data transmissions:

Exclude Rewards

To exclude reward order lines from tracking data, enable the Exclude Reward option:

Add to Cart

By default, the module tracks the actual addition of a product to the cart. To track the event upon clicking the button without waiting for the actual addition to the cart, perform the following steps:

• Navigate to Website — Configuration — Websites
• Open the website on the Enhanced Tracking tab
• Enable the Add to Cart on Click option

Tracking the actual addition might fail if third-party modules modify the logic. In this case, this option allows for event tracking by binding it to button selectors used in native Odoo website templates.

Purchase

To track purchases only after a successful payment transaction, enable the Track Confirmed Purchases only option:

This option only affects the event transmission through the tracking service; the internal log records the event regardless.

If business logic considers an order with a Pending payment status as a purchase, enable the Track Pending Purchases too option as well.

You can test the LinkedIn Insight Tag integration using a browser extension.

For testing, log out of Odoo or use a different browser, as website tracking does not work for internal Odoo users.