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Brevo Tracker e-Commerce

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167.16
167.16 0
167.1560855428552 USD

Not Available For Sale

  • Odoo Version

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Overview

Track your Odoo website activity using this solution, that includes identifying of website's visitors and tracking of their e-Commerce events.

Use tracking data for automations, creating automation workflows like as sending abandoned cart follow-ups and other notifications that can be configured on Brevo.com.

Availability
Odoo Online
Odoo.sh
On Premise
Compatibility
Community
Enterprise
Technical Name website_sale_brevo_tracker
Version 18.0.1.0.0
License OPL-1
Category
Support Free 60 days support and 360 days bug-fixing

Use Case

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It is a long established fact that a reader will be distracted by the readable content of a page

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Odoo App Installation

Upload modules

Upload modules from the ZIP archive to your Odoo hosting, or a GitHub repository connected there.

Place the unzipped modules in your custom add-on directory and restart the Odoo system service.

Update App List

After restarting, activate the Developer Mode, and go to the Apps menu.

Odoo Update App List

Click on Update Apps List to fetch the new modules in the list.

Activate the App

Install the new module, finding it by name and clicking on the Activate button.

Odoo App Installation

* If you don't see the module, try to remove the default Apps filter from the search bar.

Configuration

Follow the instructions in the module description to complete the installation process and start using the app.

View Odoo App Description

Manual


Enable Website Tracking
Go to the menu "Website" - "Configuration" - "Settings" and activate the related option in the "Tracking" section.
Odoo Website tracking activate in 18.0
Sensitive data cleaning up

The solution cleans sensitive tracking data such as payload, client IP address, and user agent. You can control the period after which the purging is performed. By default, it's 30 days.

Additionally, you can activate the "Completely delete log entries older than the specified period" option to remove all internal tracking log records after this time.

Customer Names

When you are going to use the Advanced Matching and send your website customers' names in the tracking data, specify the order of the first and the last names. As, in some countries, a partner name can start with the first name, and with the last name in others.

Brevo Tracker Key
Getting the Brevo Tracking Code
Firstly, open your Brevo.com account and in the "Automations" - "Settings" menu choose the "Tracking Code" option.
Odoo 18.0 Brevo.com Automations settings tracking code
Choose the "JS Tracker" installation option , and from the step 2, copy the client_key parameter value.
Brevo Tracker JS implementation in Odoo 18.0
Odoo Brevo.com JS tracking code 18.0
Odoo Settings
Adding a tracking service

Click on the "Manage Tracking Services" link or go to the "Configuration" - "Tracking" - "Services" menu and create a new tracking service for your Odoo website.

Odoo Brevo Tracker - add a tracking service in 18.0 for e-commerce
  • Specify a website (if you have a multi-website environment).
  • Select the Brevo Tracker service type.
  • Fill in your Client Key.
Log events in Odoo

If you want to get data about tracking events in Odoo, activate the "Internal Logs" option. To view the log records related to the current service, click the "Logs" button at the top of the form.

Identify your website visitors

To identify users of your website, you need to activate the following options on the Advanced Matching tab:

Odoo 18.0 Brevo tracker settings to identify users
  • Email is a required option for a user identification.
  • Customer Name is a recommended option to activate.
  • Phone is an optional option to activate.
  • External ID is an optional option to activate.

The Customer Data Source option determines where the solution gets the user data:

  • From the website visitor record. In this case, user data can be obtained if the visitor is logged in to the portal.
  • From the sales orders that this visitor has made before.
Testing
Testing Particularities

As the Brevo Tracker script should not fire for Odoo internal users, there are several testing tips:

  • You will not see the Brevo Tracker JS script if you are logged in to Odoo and you have internal user's access rights.
  • Log out from the system, or use the incognito mode, or other browser, to test the Brevo.com JS implementation.
Verifying

To ensure that the Brevo tracker is added properly, go to your Brevo.com account and in the "Tracking Code" setting, click on Verify.

Odoo Brevo Tracker verification 18.0
Brevo Tracker verification is successful for Odoo 18.0
Contacts and Event Logs
Identified Contacts
To view contacts from your Odoo website that were identified, go to the "Contacts" - "Lists" menu and select the identified_contacts" list.
Brevo.com contact lists from Odoo 18.0
Visitors of your website are added to this list, in case, when they have logged in to the portal, or they have started the checkout and filled in their address details.
Brevo identified contacts from Odoo 18.0
The following partner details are transferred from Odoo to Brevo (in case if they are specified in a partner):
  • Lastname
  • Firstname
  • Email
  • Phone (as SMS)
Brevo identified contact details from Odoo 18.0
Tracking Events
In the Recently History section, you can observe the contact track events. These e-Commerce events contain product and order data.
Odoo Brevo track events data 18.0
The whole log of the Odoo tracking events, you can get by choosing the "Automations" - "Logs" menu, and openning the "Event Logs" tab.
Odoo Brevo tracking event logs 18.0

Changelog

16.0.1.0.0 2025-02-24

  • Init version.

17.0.1.0.0 2025-03-07

  • Migration from 16.0.

18.0.1.0.0 2025-03-10

  • Migration from 17.0.

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