Brevo Tracker e-Commerce

Before setting up activity tracking on your Odoo website, get your client key by following these steps:

• 01
  Log in to your Brevo.com account
• 02
  Go to Settings — Automations and open Brevo Tracker

• 03
  Select the JS Tracker installation option

• 04
  Copy the value of the client_key parameter in step 2

After installing the module, go to the website settings and enable the Activate Tracking option in the Enhanced Website Tracking section. To test your website tracking and view tracking events in the browser console, temporarily enable the Debug Logging feature.

The module tracks e-commerce events on an Odoo website using a tracking service. It sends tracking events to Brevo and allows you to log them internally in Odoo for website analysis and monitoring. Add and configure the tracking service for your Odoo website.

Adding a Tracking Service

Go to the Website — Configuration — Tracking — Services menu and click New to add a new tracking service for your Odoo website.

Firstly, fill in the following fields:

• Specify a Website (if multiple websites are used)
• Select Brevo Tracker as the service Type
• Paste your client_key into the Key field

Then select the product identifier type and the product category to send to Brevo.

If products have attributes and variants, choose Product Variant ID in the Item Type field; if not, select Product Template ID.

Select the desired Category Type: an eCommerce Public Category or an internal Product Category.

Tracking Logs

The solution includes an internal logging feature. To activate it, enable Internal Logs on the Options tab of the tracking service.

To view logs, go to the Website – Configuration – Tracking – Logs menu or click the Logs button at the top of the form.

The list of internal tracking events:

Website Visitors Identification

Advanced Matching helps optimize your advertisements by providing TikTok Ads Manager with additional user data. Open the Advanced Matching tab and click Enable Allowed, which enables all available options for this tracking service.

Checking the Hashed checkbox next to the Customer Name and Phone options indicates that customer information is protected using hashing, complying with Brevo requirements.

Customer data source

Use the Sale Order Partner value for the Customer Data Source, as it provides more user details in case you allow guest checkouts without registration.

The module includes additional settings available in Developer Mode.

Product Identifier

The module uses the Product ID field as a unique product identifier. To use a different value, specify another product field containing the desired identifier on the Technical tab:

The specified product field should provide non-empty values and remain unique for each product. Otherwise, the tracking data for this product becomes unusable.

Purchase on Portal

To track portal purchases, enable the Track Purchase on Portal option:

Exclude Delivery

The next available setting for tracking services is Exclude Delivery. When enabled, the service excludes delivery lines from sales orders in tracking data transmissions:

Exclude Rewards

To exclude reward order lines from tracking data, enable the Exclude Reward option:

Add to Cart

By default, the module tracks the actual addition of a product to the cart. To track the event upon clicking the button without waiting for the actual addition to the cart, perform the following steps:

• Navigate to Website — Configuration — Websites
• Open the website on the Enhanced Tracking tab
• Enable the Add to Cart on Click option

Tracking the actual addition might fail if third-party modules modify the logic. In this case, this option allows for event tracking by binding it to button selectors used in native Odoo website templates.

Purchase

To track purchases only after a successful payment transaction, enable the Track Confirmed Purchases only option:

This option only affects the event transmission through the tracking service; the internal log records the event regardless.

If business logic considers an order with a Pending payment status as a purchase, enable the Track Pending Purchases too option as well.

To verify that the Brevo Tracker is correctly installed on your Odoo website:

For testing, log out of Odoo or use a different browser, as website tracking does not work for internal Odoo users.

• 01
  Perform several actions on your website, such as browsing the product list or adding an item to the cart.
• 02
  Log in to your Brevo.com account
• 03
  Go to Settings — Automations and open Brevo Tracker
• 04
  Click Verify at the end of the second installation step

Once tracking and visitor identification are configured, the module transmits data regarding identified contacts and e-commerce events to Brevo.

Identified Contacts

To view identified contacts from your Odoo website, go to Contacts — Lists and select the identified_contacts list.

Website visitors are added to this list when they sign in to the portal or begin checkout and provide their email address.

The following partner details are transmitted from Odoo to Brevo (when available in the partner form):

• Last Name
• First Name
• Email
• Phone (as SMS)

Event Tracking

In the Recent History section, you can monitor contact tracking events. These e-commerce events contain product and order details.

To view the full event tracking log from Odoo, go to Automations — Logs — Event Logs.