Brevo Events API

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  • Версія Odoo

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Програмний модуль для системи Odoo "Brevo Events API"


Server-side Brevo integration for Odoo e-Commerce tracking via Events API

Description

When your clients interact with your Odoo eCommerce, it would be great to get these events when a visitor views your product, adds it to the Cart or Wishlist, begins the checkout, completes the order. These tracking events can be provided to the Brevo.com marketing service via Events API and help you successfully close this sale and make new sales.

Brevo Events API - is a server-side integration to provide tracking data from Odoo to Brevo.com.

With the current solution, tracking events can be sent as via Brevo Tracker, JS snippet, as through the API. Events contain product details and contact data for identifying on the Brevo side.

Benefits
Easy-to-install

Integrate in minutes

Community & Enterprise

Compatible with Odoo CE and EE

Support

Free 30 days support and 180 days bug-fixing

Try me

Demo & Test. Click on the "Live Preview" button

Brevo Tracker API Key
To get a Brevo API key, go to the SMTP & API setting menu in your Brevo account. Open the API Keys tab and click on Generate a new API key.
Odoo Brevo API token retrieving in 18.0
Brevo.com API key generate for Odoo 18.0
Give some name for your API key to identify it further, and on the next step, copy your key.
Odoo Brevo API key 18.0
Enable Website Tracking
Go to the menu "Website" - "Configuration" - "Settings" and activate the related option in the "Tracking" section.
Odoo Website tracking activate in 18.0
Sensitive data cleaning up

The solution cleans sensitive tracking data such as payload, client IP address, and user agent. You can control the period after which the purging is performed. By default, it's 30 days.

Additionally, you can activate the "Completely delete log entries older than the specified period" option to remove all internal tracking log records after this time.

Customer Names

When you are going to use the Advanced Matching and send your website customers' names in the tracking data, specify the order of the first and the last names. As, in some countries, a partner name can start with the first name, and with the last name in others.

Configuration
Adding the Brevo tracking service

Click on the "Manage Tracking Services" link or go to the "Configuration" - "Tracking" - "Services" menu and create a new tracking service for your Odoo website.

Odoo Brevo Events API - configure a tracking service in Odoo 18.0

The following settings should be applied:

  • Specify a website (if you have a multi-website environment).
  • Select the "Brevo Tracker" service type.
  • Fill in your Brevo API Key.
  • Activate the "Internal Logs" option.
  • Activate the "API" option.
  • With the "Remove JS Pixel script" you can manage to use the Brevo Tracker JS implementation or not.
Contact Identifying

To provide contact identifiers and properties to Brevo, activate the "External ID", "Customer Name", "Email", and "Phone" options on the "Advanced Matching" tab.

Brevo Events API contact identifiers and properties in Odoo 18.0

This contact data is transferred via Events API to identify the user, and can be used in Brevo.com for automations, SMS and Email campaigns, transactional emails.

To view these identified contacts, open the "Contacts" - "Lists" menu in your Brevo account, and select the identified_contacts list.

Odoo Brevo.com identified contacts by Events API in Odoo 18.0
Customer Data Source

In case when you allow guest checkouts without registering on the Odoo portal, it can cause a lack of user data for advanced matching.

By selecting the Sale Order Partner option, you can supplement user data by customer details from their previous sales orders.

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