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Odoo Website Tracking

Apps to track events on Odoo websites, gain insights into how users interact with your website, and integrate with analytics and advertising services

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Developed in collaboration with marketers
Fully integrates with Odoo, as well as with analytical and advertising platforms
User-friendly with a clear and intuitive UI/UX design
Event tracking is the data collection about the actions of website visitors for the purpose of analytical processing and obtaining information about interaction with the website. This tracking data is useful for website optimization, understanding what is done correctly on the website and what is not, and further transferring to external systems such as Google Analytics.

The purpose

of tracking user actions on the website

further analytical
processing
understanding the behavior
of interaction with the website
website optimization
and conversion increasing
collecting and providing the relevant data to external services

Track website events
by key performance indicators

Number
of visitors
  • Displays the dynamics of website popularity
  • Used to analyze the effectiveness of marketing campaigns and advertising platforms
Time spent
on the site
  • Demonstrates user interest in the content on the site
  • It may indicate the need to optimize the content or improve the interface of the resource
Clicks on the site
  • Tracks user events before and during the checkout
  • Used in optimization to increase conversion
Failure rate
  • Displays how many visitors leave the site after viewing one page
  • May point to problems with the structure, navigation, or content on the website
Conversions
  • Provides the number of website goal completions
  • Used to evaluate the effectiveness of advertising campaigns

Advantages
of a ready-made solution

for tracking events on Odoo websites

Easy activation without the need to involve developers
Possibility to connect multiple trackers for one website
Flexibility in choosing reports to analyze the behavior and engagement of website users
Successful integration with various external systems, such as Google Analytic 4, Facebook Pixel, Pinterest Tag, etc.
Compatible with data feed solutions in Odoo that generate data feeds for products
Possibility of internal logging of event tracking on the website
High efficiency due to its modular structure, which allows you to enhance the functionality and integrate with new services
Choose the module you need

How it works

Get and install
the required Odoo module
Connect multiple trackers
to your Odoo website
Capture all website events,
the basic and the specific ones such as eCommerce
Get the complete up-to-date information about customers' product choices
Send tracking data
to your preferred advertising and analytics systems
Analyze website user behavior
and engagement by internal tracking logs in Odoo
Increase conversions and sales,
make a profit from ads

Types of events

that can be tracked with ready-made solutions

Basic

Registered automatically after activating the basic JS script

Custom Events

Defined for unique tracking requirements of your project

Enhanced Measurement Events

Additionally tracked after activation on an external analytics service side

Recommended Events

Predefined events recommended by analytical systems for different businesses:

General
for websites of all topics
eCommerce Events
for online stores, travel and educational platforms, and real estate websites
  • View Product — viewing the product page
  • View Product List — view the list of products
  • Search Products — search for products by a specific query
  • Add To Wishlist — adding a product to your wishlist
  • Add To Cart — adding an item to the cart
  • Cart Update — changing the product quantity in the cart
  • Removed from Cart — product removing from the cart
  • Begin Checkout — start the checkout process
  • Add Shipping Info — entering customer data
  • Add Payment Info — choosing of a payment method
  • Purchase — completing the order checkout
For Lead Generation
to track the stages of the lead funnel
For Games
for tracking on gaming resources

Increase conversions

based on event tracking data

Improve UI/UX

Use tracking data to improve the user experience, optimize product pages and checkout stages

Use effective channels to attract customers

Analyze information about the user's journey path on the site: where they came from, what pages they viewed, how much time they spent on the site, and on what page they left it

Create personalized content

Use information about users' previous purchases or browsing to create relevant product recommendations and personalized offers for them

Use A/B testing

Check out different designs, calls to action, button names, and more, and choose which one resonates with your customers

Use ready-made bundled solutions

for tracking events on Odoo websites

Save time and resources
Study and understand your consumer
Build a successful and profitable business
Choose the module you need